Revenue Share vs. PPH Agency

Q & A with Dalton Wagner, Founder V.O. Group, S.A.

Dalton Wagner, Proprietor of V.O. Group, S.A. has recently found himself in the middle of a controversy between Revenue Sharing Sportsbooks and his Price Per Head Agency Concept. We had an opportunity to catch up with Dalton Wagner and discuss the issue on his last visit to Curacao.

Vegas Offshore: We hear that the Price Per Head offering you launched several months ago has landed you in some hot water?

Wagner: Yes, it appears that my Price Per Head Software offering has been a little too popular with onshore bookmakers and it is making my competition a little upset.

Vegas Offshore: Can you be a little more explicit?

Wagner: Several offshore bookmakers have lost relationships with their agents because my Price Per Head offering has lured them away and toward my offering. Specifically, several of the largest credit sportsbooks in Costa Rica have lost packages to me in the range of 500-1000 head apiece. And, they are not happy about it.

Vegas Offshore: Why are so many people leaving their agency relationships with credit sportsbooks?

Wagner: Well, in the old days an offshore sportsbook might partner with an onshore bookmaker. The deal was based on the onshore bookmaker finding the business and the offshore operator writing it and doing the accounting for a fee. The deal was typically 50%/50%. However, with my Price Per Head offering, I can offer the same offerings, but only charge the onshore bookmaker a nominal fee for using my service. The fact is that 50% is simply too much to charge an onshore bookmaker. I charge bookmakers a flat fee based on the number of head I am writing and let the bookmaker keep the rest of the money.

Vegas Offshore: Wait a minute. How can you afford to write the business for a simple fee when it historically cost 50%.

Wagner: The simple fact is that 50% of the revenue is ridiculous. I can charge a fee as little as $25 per head, per week and allow a client to have access to sports wagering, casino wagering and horse wagering – and, make a profit. Furthermore, we have written a software interface that allows agents onshore to manage their clients limits, run reports, etc. from any computer in the world. The offering is robust, efficient and simple to use. And, unfortunately for offshore sportsbooks that share in revenue, agents and bookmakers simply love it.

Vegas Offshore: Is the PPH product only based on sports wagering?

Wagner: No. We actually have the ability to offer clients two (2) casino products including blackjack, baccarat, slots, 3 card poker, roulette, etc. And, clients may also bet on horses at over 350 tracks worldwide.

Vegas Offshore: How many bookmakers do you currently work with?

Wagner: We are writing business for over 250 bookmakers now. Some represent groups as small as 2 or 3; and others represent groups as large as 500. Again, remember the key is finding as many clients as possible. If you get to where you are writing 15 clients or more, it is almost impossible to lose for an extended period of time.

Vegas Offshore: Anything else you would like to add?

Wagner: Sure. If you’re a bookmaker onshore, call us or visit us online to learn how to save money and/or grow your business beyond your wildest dreams. The service is modestly priced, and we have never had a disgruntled user. The value proposition is simply huge for any bookmaker.

Vegas Offshore: So how does a bookmaker learn more about this?

Wagner: Simply go to any of the V.O. Group, S.A. sites to learn more. I suggest starting at www.BettorsNet.com or calling 1-877-512-1001 or emailing agents@bettorsnet.com to get more information.

posted by superbowlsportsbooks @ 8:15 AM

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